Brad Butterworth is the Director of Education and programs for Shoot360.
Brad has been in basketball development for 18 years as a head high school and collegiate coach. As a high school coach, he was able to help guide Dana Hills to its best records in school history. He’s worked with Florida State University, Western Washington University, Air Force Academy and Colorado College. Coach Butterworth’s success at the high school level was due to the work he put into the youth of his program in order to create a more competitive community and repeat success. He took that philosophy and helped create scale-able basketball development programs using sports technology.
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Show Notes – WYC 155 – The War for Four – Brad Butterworth talks Intentionality in Everything You Do
Cringe Moments (Brad calls ‘Turnovers’)
Brad went into his early coaching experiences without understanding how he needs to sell his program to the players and parents and community. Selling their vision.
Communication
Always taken place, whether you say it or not
Find shared values with parents
Four Keys
1 – Spacing
2 – Timing
3 – Communication
4 – Dramatics (or engagement) – Am I sold out to this?
Mastery
4 stages:
1 – Don’t know what they don’t know
2 – Know what they don’t know
3 – Know what they know
4 – Doesn’t even know that he knows (unconsciously competent.) Only way to get here is practice.
The War for Four (rule of the doubles)
Out-offensive rebound your opponent by factor of 2
Shot attempts in the paint 2x amount of opponent
Deflections 2x amount of opponent
Free-throw attempts 2x amount of opponent
Shoot 360
Advanced basketball facility
Teach individuals, teams with advanced skill development
Get 350+ shots in 1/2 hour. Exact statistics are kept for every shot, allowing for instant corrections
Facilities on west coast, Indianapolis, and growing all the time
Kevin was recently hired on at a charter school in Georgia called Lake Oconee Academy. He has been coaching basketball for over 26 years. Kevin grew up in San Jose California and played football, basketball, and baseball growing up. Kevin shares with us how he is creating the culture at Lake Oconee specifically with Benchmarks and Action Steps, as well as how he founded the Legends Clinic coaching conference.
Every level of our program will know our core values (from elementary school feeder programs through high school)
Win 10-12 games
Establish relentless work ethic
Action Steps
Our players will be taught our core values at every practice and team meeting
We will emphasize total team play in our system with tough team defense and unselfish passing offense.
Every player will be held accountable for their effort at every practice. They use objective chart to track. Tracks: Attendance, Hustle, attitude, who took a charge, etc.
We will perform 4-5 community events every season
We will build our team room in high standards
We will establish our little-dribblers program (kids perform ball-handling program at halftime of games). Great way to bring in more parents to your game too.
Coach Durden – Teaching accountability – He has one rule in his practices: No walking
Parting Advice
It’s all about making the kid’s have the best experience possible and growing the kids
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Coach Montana has been at St. Cecilia Academy since 2012 as the varsity girls head coach at St. Cecilia Academy. Coach Montana played high school basketball at Marist (GA), where he helped lead the team to a 32-0 season his senior year, winning the state championship, and being ranked 6th nationally by USA Today. He has been coaching vasity basketball since 1997, since 2003 as head coach. In 2007 and 2008, Montana’s teams were state runner-up. Those same years he was named GISA Coach of the Year. Coach Montana has been serving St. Cecilia as the Vice Principal of Students since 2012. Coach Montana also coaches for Upward Stars Nashville. He and his wife, Shannon, have 8 beautiful children.
Nothing has worked better to build kids’ confidence than to truthfully tell a child ‘I believe in you’
Coaching your own kids
Coach Montana has 8 kids- he was recently coaching one of them, the team was down 2 and the team got a steal and his son had a chance to tie the game. Instead he pulled up for a 3 to win the game, it didn’t go in. His son was very upset, but coach was so proud of him for ‘Trusting his instincts’ and having the courage to take the shot – these are the types of life lessons he wants to teach his kids/players. He put his arm around his son and told him how proud he was for taking that courageous shot.
My Cringe & ‘Ah-Ha’ Moments
Being a passionate coach, early on it was easy to yell at players. Coach has learned there are more effective ways and times to communicate.
Coach one time was frustrated with another team ‘acting like thugs’ and was upset and threw his dry-erase marker – and it went all the way down the court and hit the opposing coach in the foot. He went on to get to know the other coach and they have since become good friends. One thing he learned from the other coach was that he always believed so much in his own kids that it helped them play better than they actually were. For example he called one of his player who had weird form ‘the shooter’ and it led to that player playing extremely confidently and making a lot of shots.
Teaching Skills
Coach Montana learned (from previous WYC guest Kevin Furtado)- to use the term ‘Tough Ball’ instead of ‘triple threat’ – Young kids instinctually catch the ball and turn their back to the basket and dribble with their strong hand away from the basket with their head down. So one of the first things to teach is for the kids to face the basket, with two hands on the ball, and their head up – willing to face their opponent.
They also echo the coach’s commands – ‘Tough ball’, ‘Rip’, ‘Sweep’ – This echoing becomes fun for the kids and gets them all involved, and increases the energy level in the practice.
Lay-up drills – they will do without the ball first – for right-handed they say ‘right-hand, right-knee’ as they are jumping and simulating doing a right-handed layup without the ball.
Mental Toughness/Achieving Peak Performance
One key is to have one-on-one conversations to understand where the kid’s confidence is at. Not by asking them directly – but by asking questions and seeing how confidently they answer them.
Nothing has worked better to build kids’ confidence than to truthfully tell a child ‘I believe in you’
Culture – Discipline/Rewards/Teambuilding
Culture will create itself if you don’t create it
Learned from Bruce Brown at Proactive Coaching – Gather the coaches and 3 captains in preseason and define your Core Covenants – who are you going to be that season. Brainstorm by throwing words up on a board, then narrow it down to 2 or 3 that are going to define your team. Then you can order the livestrong-type bracelets that have those words on it.
Work with the captains for discipline – it starts with them!
Post-game shout-outs by the players – complimenting other players is huge.
Connecting with and Impacting Kids
Coach Montana had a kid Franko who struggled to grow into his body. He stuck with it and the coaches kept believing in him – his senior year he ended up making a left-handed layup as time expired to win a game – it wasn’t the designed play but the play broke down and he had the confidence to create on his own.
The One that Got Away
In a state championship game – they got the ball with 2 seconds left and down 3 – they called timeout and set up a play – but unfortunately they thought the ball was on the sideline, and when they got out on the court the ref told them it was on the baseline. Lessons learned: Confirm with the official where the ball is; Have a generic play you can run from anywhere by just using the name of the play
Best stolen idea
Two end-of-game lead-protection strategies: a four-corner offense with a back-door cut built in; and a sidelines inbound play that is very effective
Favorite coaching book/quote
Anything by John Wooden
‘Failure to prepare is preparing to fail’- John Wooden
‘All things work for good for those that love God’ – from the Bible
You have the freedom to be whatever kind of coach you want to – take that seriously, establish your own core covenants, and think outside the box on how you can positively impact the kids you coach.
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